Adding human interest content to blog posts seems critical
to developing an on-going relationship with customers. When thinking about this
assignment I thought about the TV show “Cheers”. The show starts off with an
iconic theme song that symbolized what the bar in show is all about.
Similarly, I think that people would prefer to engage in
your blog if they felt like they know you as a person. Additionally, I think
having some sort of personal reference makes it easier to people to respond or
post on your blog. Most people find it easier to talk with people that they
know rather than strangers.
Working in government, many times it is not appropriate to
offer a personal touch. Many government communications must be limited to
factual information and must not appear to favor any person or group.
That is a very good point you raise, questioning whether it is appropriate to offer a personal touch on a government site. I agree with you, but then that makes it more difficult. Fostering a "Cheers" atmosphere on a government site will be a challenge.
ReplyDeleteBlogging is new for me, I like what you said about using a personal reference making it easier for people to respond. I will keep that in mind if I decide to blog for my business.
ReplyDeleteThank You,