13B

Social media ads should to be visual, easily consumable, and the content should cater to your target audience. Everyone I asked about ads that caught there eye on Facebook said that the only think that made them click on the ad was the image. Therefore, the image or graphics should be the part of the ad that receives the most focus when designing an ad. Aside from the image ads should contain a call to action.

Ads can be placed in different locations on a page. For example Facebook ads can be in the news feed or the right side column. Facebook has a feature called Automatic Placements, that will track the success of your ads based upon placement then will adjust your ad budget to optimize where your ads are placed. If I was placing ads of Facebook for the first time I would definitely use the Automatic Placement feature.

Water agencies use social media ads for things like contests, or for public outreach messaging. A good example is an ad being used by the San Diego County Water Authority (SDCWA) to promote an Instagram photo contest in the month of May. Agencies would use ads like this to hopefully boost their online audience, which at this point is what most agencies are concerned with when it comes to social media.

 

I seriously doubt any public water agency would pay for sales boosting, the media (local news) would have a field day with that.