Tuesday, May 9, 2017

Week 14


I created this ad to target homeowners 25-65 years old on Facebook and Instagram. The picture shows the same house, with a large lawn, and then after the lawn has been replaced. The ad’s objective is to drive traffic to a webpage that promotes water wise landscaping programming which could include incentives, classes, or just general information on water wise landscaping.

 

I think this ad will work because it has some humor, and there is a call to action. I left out a logo, so it’s a little mysterious, I think that might make people curious and will encourage them to find out more.

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