I created this ad to target homeowners 25-65 years old on
Facebook and Instagram. The picture shows the same house, with a large lawn,
and then after the lawn has been replaced. The ad’s objective is to drive
traffic to a webpage that promotes water wise landscaping programming which
could include incentives, classes, or just general information on water wise
landscaping.
I think this ad will work because it has some humor, and
there is a call to action. I left out a logo, so it’s a little mysterious, I
think that might make people curious and will encourage them to find out more.
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