Social Media Platform for Personal Use
To me Nextdoor seems to be the social media platform that is
most geared for personal use. The platform is designed to be used by private
individuals rather than business use. If you are unfamiliar with Nextdoor, it
functions like a community bulletin board. Users can post information on a
newsfeed that can be viewed only by other users in their local Nextdoor “neighborhood”.
For example, lost cats and dogs are common
posts, or inquiring about police activity. Nextdoor promotes users
sharing helpful information about local businesses, but forbids businesses to
announce events or make unsolicited posts in main newsfeed for the
neighborhood. I think that Nextdoor's policy regarding business use of its platform really sets it aside from other forms of social media. Its one of the few forms of social media I regularly use.
Which social media platforms work for a particular business
would depend quite a bit on the business itself. If you work in the graphic design field, then
the platforms you may use may be different from say an automotive repair
shop. I think a business would have to look at the type of content they can create and the audience they are trying to reach then pick out the appropriate platform(s).
Really, I’m taking this class to have a better answer questions like this. What social media platforms work best in a particular situation, how best to use them etc. So to answer this question today, it seems that using Facebook and Twitter are the most popular, so I assume that is because they can easily be used by a large number of businesses.
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I also think that the social media platform a business decides to use depends on their content and audience. Since there are many different social media platforms, each focusing on a different manner of sharing information, it would be best for the business to pick the most appropriate for their content. I have seen many business requesting people to visit their Facebook to learn more about them or keep up with what they're doing, but i have also seen places like nail salons use Instagram as a form of promotion as well. It varies.
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