Water Districts are monopolies; customers do not have a
choice of where they buy their water from. Therefore, water districts do not
seek out new customers, they attempt to educate and influence their existing customers
in order to manage a natural resource. For this exercise, an ideal customer
would support a water district in supply development (capital costs) and demand
management (conservation). Both of these
issues are multi-year if not multi-decade efforts. The challenge for water
districts is to engage customers during these long term slow moving efforts. I
hope to utilize social media to educate and influence customers to support both water supply development and conservation projects and programs.
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