Week 5A

Tericafe

Tericafe has a simple and eye pleasing website. They promote the fact that they are locals that have been in business for a long time. Their website really is an invitation to come into the restaurant and eat. They provide the basic information like the menu and lunch/dinner specials and highlight that they make their own noodles.

It appears their target market is locals that want to eat at some place quick and affordable but definitely not “fast food”. Their call to action is to come to their restaurant and enjoy quality food; served quick, and at affordable prices. They use pictures of their food to inspire to viewer to eat at their place. Their brand is their food.

Chilis

On Chili’s website’s homepage there are pictures of food and an invitation to start your order immediately over the internet. Scroll down and you see pictures of food that you can buy for a party or game day. They highlight the bold favor of their food and show pictures of spices and flavorings.

Chili’s website promotes their restaurant as a piece of Americana. They describe briefly describe how they started the restaurant as a dream, where people could come and hang out and eat southwestern food in a fun atmosphere. From there they use pictures from each decade starting in the 1970’s that depict Chili’s growing and evolving with the times but still being true to their roots. Obviously Chili’s is selling an idea as well as their food. Their target audience is people who want bold spicy food either at home, at a party, or at a Chili’s restaurant where you can enjoy bold food in a fun atmosphere.

The differences that stands out to me is that Chili’s is selling an image/lifestyle along with their food. They obviously target sports fans with their advertising and food selections. Tericafe on the other hand is all about the food. I didn’t find any subtleties with the Tericafe. Chili’s on the other hand was definitely selling themselves as part of the fabric of American culture.

I don’t think that Tericafe spent a lot of time thinking about who their audience is when designing their website. Chili’s obviously did. They want sports fans to know that they are a go to restaurant for a good time, and can cater your party or sporting based event. Their customers likes spicy in your face type food and eating at Chili’s is more like an event then just going out to eat.

I’m sure there are a number of people who eat at both places. They are both affordable casual dining. People probably go to Chili’s when there is a game on and you want to have appetizers and beer and get a little rowdy. The same people may go to Tericafe when they just want a quick affordable meal, without all of the atmosphere.